The Basics Woman, founded by Hardik Jain in 2009, focuses on holistic health and wellness in Mumbai, Maharashtra. The company blends traditional Ayurvedic principles with modern needs, offering products aimed at nurturing and balancing the body naturally.
The Basics Woman emphasises harnessing the power of nature to promote good health. Their products are crafted from pure Ayurvedic herbs, selected for their efficacy in supporting various aspects of health, particularly hormonal balance. This includes blends formulated to manage symptoms of PCOS and hormonal imbalances, utilising 11 potent herbs known for their hormone-balancing properties.
Nutrition is a central focus. The company creates highly researched formulations that are effective and rooted in Ayurvedic tradition, promoting overall wellness through natural herb combinations.
A notable feature is their attention to taste. While their products are packed with pure herbs, they also ensure a pleasant flavour experience, avoiding compromise on taste and quality.
For those dealing with issues like irregular periods, weight management, and hair thinning, The Basics Woman provides specialised PCOS management programs. Supported by in-house nutritionists and Ayurvedic doctors, these programs offer personalised advice tailored to individual lifestyles.
The company’s ethos centres on simplicity and natural balance. Recognizing the challenges of modern urban living, they aim to restore harmony to the body using natural ingredients. This focus on “keeping it basic” is reflected in their product range and overall philosophy.
Their blog offers practical advice for everyday wellness, such as summer hair care routines. Summers can be harsh on hair, causing issues like dryness, hair fall, and scalp irritation. The Basics Woman provides a guide to maintaining healthy hair through detangling, oiling, gentle shampooing, conditioning, using hair masks, and scalp exfoliation. They also recommend using a derma roller to improve scalp elasticity and prevent hair fall.
Additionally, they advocate for a holistic approach to health, including staying hydrated, following a nutrient-rich diet, incorporating foods rich in protein, vitamin C, and omega-3, and protecting hair from the sun. They also advise minimising the use of heat styling tools and opting for loose hairstyles to avoid hair damage.
The Basics Woman combines traditional Ayurvedic wisdom with contemporary needs, focusing on natural, effective health solutions and a customer-centric approach to holistic wellness.
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